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All The Must‑Haves. All On iPhone.

The latest iPhone models come packed with advanced capabilities. Helpful Apple Intelligence features such as visual intelligence13 and Writing Tools to make your everyday easier.

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Privacy. That’s iPhone.

From the Passwords app to Private Browsing on Safari to the Health app, iPhone helps keep you in control of what you share.

More recycled materials? Naturally.

Apple is significantly expanding the use of key recycled metals in iPhone batteries, magnets, and circuit boards. And iPhone packaging is 100 percent fiber based.

Upgrading from another iPhone?

Just put your old iPhone next to your new one, and with a few taps you can transfer your data automatically.

Switching from an Android phone?

When you buy a new iPhone, the Move to iOS app makes it easy to transfer your photos, contacts, and more.